a learning adventure

Trompenaars (1952-)

Fons Trompenaars is a Dutch author in the field of cross-cultural communication.


"A fish only discovers its need for water when it is no longer in it. Our own culture is like water to a fish. It sustains us. We live and breathe through it."

"Culture is a shared system of meanings It dictates what we pay attention to, how we act and what we value."

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